I just returned from the Milano Salone del Mobile which was very unusual for me: no large and complicated show pieces this year. Instead a small but significant project, a piece of jewelry for Flos to mark the start of a new working relationship that will develop new lighting designs in the near future.

The small brooch uses the principle of persistence of vision to recreate the Flos logo in light. When moved the 7 tiny LEDs draw the logo in space, a subtlety that can be discovered unintentionally when glancing past the lights, yet remains hidden when the onlooker focuses onto the brooch. 

The design is elegant thanks to its minimalism, using only standard processes from the electronics industry. Even the engineering CAD drawings, usually a domain of trained electronics engineers, show a beautiful graphical clarity.

The limited edition of 500 were given away for free during the presentation of the new Flos Cubo.